Sponsored placement policy
This sponsored placement policy explains exactly how paid placement works on BirthCareMatch.
How sponsored spots appear
Providers on the Featured plan can rotate into a row marked “Sponsored”. That row sits apart from organic results, so you can always tell them apart.
A sponsored card only appears when the provider matches every filter you chose. For example, a doula who does not serve your city will never show in your sponsored row.
What the sponsored placement policy protects
Sponsorship never changes organic order, reviews, star ratings, credential checks or ownership labels. Also, it never makes a provider eligible for a search they do not match.
We do not promise rankings or a number of leads. Instead, we share aggregate counts, such as views and contact taps, without any family details.
How we choose which sponsor shows
When more than one Featured provider matches a search, we rotate them at random. As a result, no sponsor owns a city or a role.
We show at most two sponsored cards per page. Also, if a Featured plan ends, the provider simply stops rotating. Their profile, reviews and basic inquiries stay exactly as they were.
Sponsored providers must still pass the same checks as everyone else. In other words, money buys visibility in a labeled row, not trust.
Sponsored questions
Do sponsored providers get better reviews?
No. Reviews and star ratings are never affected by payment.
Can I hide sponsored results?
They only appear in their own labeled row, so you can simply scroll past them to the organic results.
How much does Featured cost?
See the pricing page for current prices. Also, note that Featured can be cancelled at any time, and it ends at the close of the paid period.
Questions about this policy
This approach follows the spirit of the FTC guidance on advertising disclosures. See pricing for plan details or contact us with questions.